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3 Reasons an Online Ordering System for Restaurants Has Become Crucial

by | Feb 17, 2016

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1. The Numbers Don’t Lie

I’ll go as bold as saying that an online ordering system for restaurants is as important as having a working phone landline – crazy? A study chart provided by independent tech researcher Quartz (qz.com) paints the picture of a quickly growing trend for consumers to jump online before they are to jump on the phone when looking to place an order from their favorite restaurant.[/vc_column_text][vc_column_text]

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According to the chart, the roles between phone orders and online orders are virtually switching places starting in 2010 to present. At the moment they are about flat even with a forecast of a strong and steady pace towards online ordering. It’s not to say you should cut the cord on your phones of course, the main point being that if 50% of your potential customers are not able to communicate with you the way that THEY want to, you are missing a huge opportunity that someone else will be sure to seize.

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2. The Bottom Line is, the Bottom Line

An online ordering system for restaurants provides a digital upselling sales rep that never takes a break, is always patiently polite, and never makes a mistake. Online orders provide a 30% higher ticket sale average compared to phone sales and the numbers are easy to track if you have a system in place that allows you to download your sales data and segment best seller reports with customer specifics like the 9Fold online ordering system does.  In our summation, it’s one part psychology one part convenience that drives this sort disparity between online and phone sale averages.  Customers prefer to sit online and browse an easy to use menu without being rushed off the phone by a busy restaurant employee. When a customer isn’t being rushed, that customer is exploring the options they might not have otherwise thought of and they are more inclined to spend the extra couple bucks if prompted by your system with well-placed add-ons and incentives.[/vc_column_text][vc_separator color=”grey”][vc_single_image image=”1213″ alignment=”center” border_color=”grey” img_link_target=”_self” img_size=”full”][vc_column_text]

3. You’re Already There, Might As Well Represent Yourself

If you are already using a commission based third party online ordering system such as Grubhub, Seamless, Delivery.com etc., you are well aware of the power of the web. You are also likely well aware of how powerless it can feel when the customers you’ve worked hard to make happy continue to go directly to a third party system to buy YOUR food. Those systems are great for advertising and bringing in brand new business, but if you don’t have a plan in motion to convert those customers into direct customers, you will be working to break even when you pay 15-20% commission on the same customer over and over. An online ordering system for restaurants that works on a flat rate like 9Fold empowers you to take control over your book of business and convert those customers into direct orders while promoting your brand.[/vc_column_text][/vc_column][/vc_row]

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