In The Fold

Marketing & tech advice for growing restaurants.

The Do’s and Don’ts of SMS Marketing for Restaurants

Short message service marketing — or SMS marketing — can be an outstanding advertising tool for restaurants. But it needs to be well done (see what we did there?). Otherwise, you end up boring your customers — or worse, turning them away from your...
The Restaurant Survival Guide to the Coronavirus

The Restaurant Survival Guide to the Coronavirus

As the global coronavirus pandemic continues to unfold, the fear of transmitting this virus has taken a toll on social gatherings. In an effort to stop such a sustainable spread within our community, New York, Connecticut and New Jersey have now...

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The Ultimate Guide to Restaurant Email Marketing

The Ultimate Guide to Restaurant Email Marketing

As an entrepreneur, you know what it takes to thrive in the hyper-competitive $867 billion dollar restaurant industry. And, chances are, you already know what email marketing is. Like many digital marketing strategies, restaurant email marketing is...

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The Rise of the Zero-Waste Restaurant

The Rise of the Zero-Waste Restaurant

According to the USDA, over 30% of all the food we produce in the United States is wasted. And, restaurants are a major part of this equation. According to a Food Waste Reduction Alliance report, restaurants discard over 84.3% of unused foods,...

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