In The Fold

Marketing & tech advice for growing restaurants.

Ultimate Guide to Ghost Kitchens in 2020 For a Post COVID-19 World

2020 has been equal parts terrifying, mystifying, and heartbreaking for restaurateurs across the U.S. Virtually all life has been touched in one way or another by the sudden wave of business closings and restrictions brought upon by COVID-19....
Alternative Foods for Restaurant Meals in 2020

Alternative Foods for Restaurant Meals in 2020

Food is visual, sensual, and versatile. And, our love affair with food is unwavering: there are at least 70 shows on The Food Network today. Yet, as a new decade approaches, we see fresh trends emerging. Millennials and Gen Z now dominate the world...

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Poke: Passing Fad or Restaurant Staple?

Poke: Passing Fad or Restaurant Staple?

From the sushi-mania of the 80s to today's bacon-infused, low carb diets, food trends are notoriously volatile in nature. When Molly Ringwald's character, Claire, opened up her lunchbox to reveal seaweed-wrapped sushi in The Breakfast Club, her...

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How Eco-Friendly Packaging Drives Sustainability

How Eco-Friendly Packaging Drives Sustainability

Okay, you've heard it all before. After all, the marketplace likes to throw the word "sustainability" around a lot. However, if you think this post will be a screed on how you should practice sustainability, relax. Instead, we're going to talk...

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21st Century Mobile Marketing For Restaurants

21st Century Mobile Marketing For Restaurants

Is generational marketing necessary? If you answered yes, you're absolutely right! Today, mobile marketing for restaurants has evolved in sophistication amidst changing preferences. As a restaurant, your mobile marketing campaigns are built on...

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