In The Fold
Marketing and tech advice for running a successful restaurant.
How Automated Restaurant Marketing Can Help During The Labor Shortage
While the labor crunch is affecting practically every industry these days, it has no doubt been pronounced in the restaurant business. Despite some gains in recent months, employment in the industry is still well below pre-pandemic levels. In many...
The Do’s and Don’ts of SMS Marketing for Restaurants
Short message service marketing — or SMS marketing — can be an outstanding advertising tool for restaurants. But it needs to be well done (see what we did there?). Otherwise, you end up boring your customers — or worse, turning them away from your...
Why It’s Important for Restaurants to Own Their Customer Data
If the past year and a half has taught us anything, it’s that clear communication with customers is a must-have if you want your restaurant to thrive in uncertain times. This was especially true for restaurants trying to stay afloat during the...
Ultimate Guide to Ghost Kitchens in 2020 For a Post COVID-19 World
2020 has been equal parts terrifying, mystifying, and heartbreaking for restaurateurs across the U.S. Virtually all life has been touched in one way or another by the sudden wave of business closings and restrictions brought upon by COVID-19....
The Restaurant Survival Guide to the Coronavirus
As the global coronavirus pandemic continues to unfold, the fear of transmitting this virus has taken a toll on social gatherings. In an effort to stop such a sustainable spread within our community, New York, Connecticut and New Jersey have now...
The Ultimate Guide to Restaurant Email Marketing
As an entrepreneur, you know what it takes to thrive in the hyper-competitive $867 billion dollar restaurant industry. And, chances are, you already know what email marketing is. Like many digital marketing strategies, restaurant email marketing is...