In The Fold
Marketing and tech advice for running a successful restaurant.
The Rise of the Zero-Waste Restaurant
According to the USDA, over 30% of all the food we produce in the United States is wasted. And, restaurants are a major part of this equation. According to a Food Waste Reduction Alliance report, restaurants discard over 84.3% of unused foods,...
Restaurant PPC Campaigns: 7 Hacks To Get More Diners
Over the past two years, search results for "near me" have increased by over 900%. And, over 94% of diners read online reviews before choosing a restaurant. Here's the raw truth: The Yellow Pages is passe; it's the digital world that drives...
The Ultimate Guide to Voice Search Optimization for Restaurants
Voice-powered devices aren't new. iPhone launched Siri in 2011, while Alexa hit retail stores in 2014. So, why are we talking about voice search optimization for restaurants in 2020? Believe it or not, those novelty technologies that tickled our...
A Layman’s Guide to Bakeries and Online Ordering Systems
If you're a baker, you've got a pretty sweet gig going. You get to experiment with delicious flavors, create treats for happy occasions, and run your own business. But, let's be honest, it's tough succeeding in the bakery industry. Between dipping...
Alternative Foods for Restaurant Meals in 2020
Food is visual, sensual, and versatile. And, our love affair with food is unwavering: there are at least 70 shows on The Food Network today. Yet, as a new decade approaches, we see fresh trends emerging. Millennials and Gen Z now dominate the world...
The 5 Cities With the Most Michelin-Starred Restaurants
When it comes to industry recognition, trophies like "Best Taco Spot in NYC" don't approach the shine and stature of a Michelin star. Don't get us wrong: awards from local magazines can definitely boost your traffic and revenues. However, if your...