The Ultimate Guide to Restaurant Email Marketing

by Matt Volpe | Feb 17, 2020 | Blog, Online Ordering- Tips, Advice and Strategy, Restaurant Industry Trends, Restaurant Marketing

As an entrepreneur, you know what it takes to thrive in the hyper-competitive $867 billion dollar restaurant industry. And, chances are, you already know what email marketing is. Like many digital marketing strategies, restaurant email marketing is all about getting...

The Rise of the Zero-Waste Restaurant

by Matt Volpe | Jan 29, 2020 | Blog, Online Ordering- Tips, Advice and Strategy, Restaurant Industry Trends, Restaurant Marketing, Restaurant Website Design

According to the USDA, over 30% of all the food we produce in the United States is wasted. And, restaurants are a major part of this equation. According to a Food Waste Reduction Alliance report, restaurants discard over 84.3% of unused foods, amounting to a...

Restaurant PPC Campaigns: 7 Hacks To Get More Diners

by Matt Volpe | Jan 23, 2020 | Blog, Online Ordering- Tips, Advice and Strategy, Restaurant Industry Trends, Restaurant Marketing

Over the past two years, search results for “near me” have increased by over 900%. And, over 94% of diners read online reviews before choosing a restaurant. Here’s the raw truth: The Yellow Pages is passe; it’s the digital world that drives...

The Ultimate Guide to Voice Search Optimization for Restaurants

by Matt Volpe | Jan 20, 2020 | Blog, Online Ordering- Tips, Advice and Strategy, Restaurant Industry Trends, Restaurant Marketing, Restaurant Website Design

Voice-powered devices aren’t new. iPhone launched Siri in 2011, while Alexa hit retail stores in 2014. So, why are we talking about voice search optimization for restaurants in 2020? Believe it or not, those novelty technologies that tickled our collective funny...

A Layman’s Guide to Bakeries and Online Ordering Systems

by Matt Volpe | Jan 15, 2020 | Blog, Online Ordering- Tips, Advice and Strategy, Restaurant Industry Trends, Restaurant Marketing

If you’re a baker, you’ve got a pretty sweet gig going. You get to experiment with delicious flavors, create treats for happy occasions, and run your own business. But, let’s be honest, it’s tough succeeding in the bakery industry. Between...

Alternative Foods for Restaurant Meals in 2020

by Matt Volpe | Jan 2, 2020 | Blog, Online Ordering- Tips, Advice and Strategy, Restaurant Industry Trends, Restaurant Marketing, Restaurant Website Design

Food is visual, sensual, and versatile. And, our love affair with food is unwavering: there are at least 70 shows on The Food Network today. Yet, as a new decade approaches, we see fresh trends emerging. Millennials and Gen Z now dominate the world of online ordering,...